New MSc and BSc theses published on the topic of sports
The breadth of sports-related research at the Stockholm School of Economics continues to grow.
This spring semester, seven Bachelor’s and Master’s theses explored sport through a wide range of business disciplines - from strategy and management control to marketing, analytics, consumer behavior, and workplace well-being.
Among the questions explored were:
• What role do management control systems play in integrating men’s and women’s football within the same club?
• Why is organisational capability - not data itself - the true competitive advantage in football analytics?
• How should elite sports organisations measure performance when sporting, commercial, and social objectives coexist?
• Why do people stop using wearable fitness technology despite its rapid growth?
• How can workplace exercise strengthen teams while also unintentionally creating exclusion?
• How do brand-led running communities create value for both consumers and companies?
• How can Swedish challenger running brands compete with global giants through authenticity and community?
Congratulations to all the students at the Stockholm School of Economics for contributing valuable new insights to this growing field of research.
Interested in exploring more?
The Center for Sports and Business at the Stockholm School of Economics has compiled a growing collection of Bachelor’s and Master’s theses covering topics such as football, ice hockey, esports, golf, skiing, fitness, mental health, sponsorship, marketing, strategy, organisational culture, and much more.
