Center for Sports and Business

Sports can create opportunities for connection, but integration depends on what happens beyond participation – through everyday interactions and shared responsibility.

As sport’s role expands beyond competition, a key question arises: how can it be leveraged to drive positive societal impact?

As the sports industry faces rapid transformation, the European Sports Business Program (ESBP) brings together leading institutions and professionals to shape its future through strategy and collaboration.

To kick off Sport & Business Week, IDU hosted an AI Salon, creating a platform for entrepreneurs and professionals to collaborate and exchange ideas. The result? Honest dialogue, lively discussions, and seeds planted for future innovation.

What happens when a sport becomes more commercialized and globalized? How does it affect its culture and local communities? These and many other questions were explored when Olof Lundh discussed his book "Den sista lägerelden" at the Stockholm School of Economics.

How do we handle challenging transitions from one chapter of life to another - and what can such moments teach us? During a Sport Talk with Anna Stenberg, we gained valuable insights into this question and many more.

What happens when world-class athletes step off the podium and into the corporate arena? At the latest MDA Sport Talk hosted by the Center for Sports & Business at the Stockholm School of Economics, elite performers shared how the mindset forged in sport translates into leadership, entrepreneurship, and long-term success beyond competition. The afternoon combined personal insights from world-class athletes with strategic perspectives on navigating today's most pressing corporate challenges.

3 Modules l 3 Leading Business Schools l 3 European Cities l 1 Leadership Program for Future Sports Business Decision-Makers

What happens when top performers from different worlds come together?

Sport is not on the sidelines of change - it is at the very center of it.

Yesterday, SSE Sport Initiative, SSE Art Initiative, and the SSE Center for Security and Resilience hosted a lunch lecture with journalist and author Martin Gelin on soft power - the ability to build influence through attraction rather than coercion.

And how do elite athletes successfully transition into the business world?

In November, the Center for Sports & Business hosted SOA Open Friday, an open forum dedicated to leadership and talent development, bringing together researchers and practitioners to strengthen the link between research and practice in sport.

A group of students from the Stockholm School of Economics recently visited the Swedish Olympic Committee at Sofiatornet in Stockholm, gaining first-hand insights into elite sports, leadership, and organizational success.

Three years after its launch, the Collective Visibility initiative has grown from a social media campaign into a global platform with more than 800 women speakers in 70 countries. A new study shows how shared purpose, digital amplification and an entrepreneurial mindset can transform equality in sport from talk into action.

Today, over 200 stakeholders from sports, municipalities, and the business sector gathered in Gothenburg for RF-SISU Västra Götaland’s gender equality conference - where CSB was represented in 4 panels.

Center for Sports and Business and ENABLE welcomes you to a new seminar "When the Smoke Around the Stadiums Clears: Can Sweden Lead the Way Toward Safer and More Inclusive Football?"

CSB are part of the new initiative "Utvecklingskommuner", where we explore how sports can strengthen community resilience, and are looking forward to collaborating with the other centers and pilot municipalities.

This week, the Swedish Olympic Committee (SOK) gather the coaches and leaders working closest to our country’s top athletes in Limnos, Greece, to participate in a coach forum

CSB Executive Director Anna Laurell Nash recently participated in the SHL Impact Tour in Leksand - which brought a day full of both inspiration and hard facts.