Custom programs - leadership training for the future of sports and sports business

The Center for Sports and Business (CSB) at the Stockholm School of Economics offers tailor-made leadership and development programs for partner organizations that want to stay at the forefront of the sports ecosystem – commercially, strategically, and in terms of values.  

What is a CSB Executive Education program? 

An Executive Education program is a customized training initiative based on your organization’s specific needs, goals, and challenges. The program is led by researchers from the Stockholm School of Economics and includes guest speakers from leading roles in sport, business, and civil society.  

Possible program content  

  • Finance 
  • Commercial strategy and business development in sports 
  • The role of sport in society: policy, legitimacy, and impact 
  • Sponsorship and activation with measurable impact  
  • Data, digitalization, and audience engagement  
  • Values-based leadership and sustainability 
  • Case-based learning built on your organization’s own challenges 

Who is it for? 

  • Federations, clubs, and leagues 
  • Sponsors, event companies, and media partners 
  • Municipal sport directors and arena operators 
  • Boards and executive teams  

Format and structure 

  • Needs-based design 
  • Modular format: two-day sessions spread throughout the year 
  • Delivered on-site, at SSE, or digitally 
  • Opportunity for joint programs across multiple partners 

What you get 

  • Access to CSB’s expertise and research 
  • A deeper understanding of the external landscape and emerging opportunities  
  • Practical tools, frameworks, and dialogue  
  • A shared language within your organization to navigate future challenges 

 

hallbar
Session from the custom program “Hållbar klubbutveckling” in 2025 with leadership expert Gunnar Ekman