Meet the Editor: Everything you always wanted to know but were afraid to ask

You will learn how editors form a first impression in the opening minutes, and how your framing, your citations, and your suggested reviewers signal where your paper belongs and who ends up judging it. You will get a method for reading review letters: how to look past the line by line comments to the real ask underneath, how to tell which points are decisive, and how to revise so the paper genuinely improves rather than simply absorbing each request. You will see how to handle a rejection productively, treating the reviews as free advice and the setback as a chance to make the paper what it should have been. And you will pick up what separates a great review from a merely thorough one, which is one of the fastest ways to sharpen your own writing and your standing in the field.

The aim is that you leave with a clearer sense of how top journals think and a few concrete habits you can apply to your next submission.

Bring your questions. Nothing is off limits.

About the Speaker

Katrijn Gielens is Professor of Marketing at Tilburg School of Economics and Management. Her research focuses on the dynamics in digital and brick-and-mortar retailing and relationships between retailers and brand manufacturers. Her work has been published in leading journals such as the Journal of Marketing, Journal of Marketing Research, The International Journal of Research in Marketing (IJRM), Journal of Consumer Research and Marketing Science. She was recently appointed as an Editor of the Journal of Marketing Research, serves as an Associate Editor for the Journal of Marketing, and previously served for many years as Editor of the Journal of Retailing. She has worked extensively with business practitioners, both retailers and brand manufacturers. Her work has received substantial media attention, both nationally and internationally, and she is often consulted by the media to comment on significant retail events.