When companies set out to innovate, they often assume the challenge lies in finding the right idea. But the real breakthrough, new research by Professor Roberto Verganti suggests, happens when they learn to see their problems differently. It is through this “reframing” process that real innovation flourishes.

Retail Management students in Accenture Retail Club visited Accenture's GenAI pop-up in Stockholm to explore practical applications of generative AI and prompt design.

As generative AI becomes embedded in everyday work, many organizations are discovering that widespread access does not automatically translate into measurable performance gains. So, what actually drives AI adoption and performance? That question brought together researchers, business leaders, and practitioners at the Stockholm School of Economics on 5 March.

Retail Management students in ICA Retail Club participated in a workshop at ICA's headquarters, exploring how ICA's different companies can collaborate to create stronger and more relevant value propositions for young adults.

Second-year Retail Management students in Systembolaget Retail Club were invited to a career module session focused on career opportunities and the current labor market within retail.

Second-year Retail Management students in Synsam Retail Club were invited to reflect on their future career paths and explore what direction might suit them best.

Retail Management students in Circular Impact Retail Club visited the packaging technology company Meadow at their office in Stockholm for a workshop on product launches.

Retail Management students in the H&M Retail Club spent an inspiring afternoon diving into H&M's world of merchandising.

Retail Management students in Systembolaget Retail Club had a workshop focused on understanding Systembolaget's assortment strategy and how consumer behavior can be nudged toward quality rather than quantity.

All Key Account Managers in the Retail Management program visited Swedish Commerce (Svensk Handel) to learn more about its role in representing commercial enterprises in matters related to employment and economic policy.