The purpose of the warehouse visit was to understand the processes that go into fulfilling customer online orders. Students received a presentation on how these processes differed from their B2B warehouse. A few weeks later, at the Synsam Hötorget Flagship Store and Office, the students used their prior study visit to assist in making a SWOT analysis of the different future alternatives Synsam could pursue to improve their logistics systems. 

Beyond the analyzis itself, the workshop gave students the chance to practice two skills: asking thoughtful questions to gather information and draw out different perspectives and applying what they learn to a concrete business case in a way that produces meaningful, useful conclusions.

Big thanks to Unni Óllden, Eva Maria Rudbäck, Karl Andreas Bottero, Linda Hammarström, and Alide Gyllner for leading and assisting the students on the way!

Sophie Nguyen, Key Account Manager, Synsam Retail Club 2025/26