Strategic Challenges In The Future At Synsam
Retail Management students in Synsam Retail Club explored three strategic challenges, identifying risks and opportunities through different frameworks before presenting their proposed solutions.
Pontus Rosén, Chief Category and Assortment Officer at Synsam Group, built on his presentation from the previous study visit by introducing three strategic questions about Synsam's future. Students were divided into three groups, each assigned a different challenge. One group explored the potential risks and opportunities for Synsam with AI-powered shopping. Another used the 5W model to analyze Synsam's assortment strategy, identifying strengths, weaknesses, risks and opportunities. The
third examined Synsam's points of differentiation and parity and discussed potential “Must Win Battles”.
Each group presented its ideas to Pontus and Leo Yu Sun, Category Manager Lenses at Synsam Group & RM alumni. Some presented solutions were to use AI for personalized upselling, use unique offerings with second-hand alternatives to attract customers and personalized booking systems to enhance the customer journey.
Thank you, Pontus and Leo for hosting an engaging workshop giving students insights into strategic discussions shaping Synsam's future.
Amanda Garpedal, Key Account Manager, Synsam Retail Club
