Assortment, Customer Experience and Retail Strategy at Synsam
Retail Management students in Synsam Retail Club visited three stores in central Stockholm to explore differences in assortment, customer experience and service offerings.
Linda Hammarström, Managing Director of SMart Eyewear at Synsam group and Vincent Mase, Category Manager at Synsam Group & RM alumni, guided the students through the stores. The students compared how assortment varied between locations and learned more about how offerings, including their Synsam Lifestyle subscription programme and how customers can benefit from this offering.
The activity concluded with a lecture on retail strategy by Pontus Rosén, Chief Category and Assortment Officer at Synsam Group. He introduced frameworks used by Synsam and discussed how the company competes in the market, connecting the store visits to a broader perspective on retail strategy.
Amanda Garpedal, Key Account Manager, Synsam Retail Club
