AI and Retail Market Intelligence at Accenture

Fredrik explored how AI is changing the way we gather, structure and make sense of information. He demonstrated a tool that collects data on retailers, allowing users to ask questions and visualise information about the Swedish retail market. This gave the students a practical example of how AI can help turn market data into insights and support our understanding of the retail landscape.

Thank you to Fredrik and Accenture for an interesting theme lecture.

Selase Edward Amedro, Key Account Manager, Accenture Retail Club 2026/27