Agneta highlighted the essential elements that make stories compelling: a central character who resonates with the audience, the development of tension that builds interest, and a resolution that resolves the narrative's conflicts. Björnsjö emphasized how these components work together to deeply engage the audience and create a resonant experience wherafter the students applied the learnings themselves in making creative business pitches.

Thank you Agneta for a great workshop!

William Yng, Key Account Manger, Accenture Retail Club