Finding Media Lab’s next growth initiative with Martin & Servera
Retail Management students in Axel Johnson Retail Club visited Martin & Servera for a workshop on identifying the next growth opportunity for Media Lab, the company’s retail media and data insights business.
The workshop was hosted by Linnéa Alexandersson, Business Developer at Martin & Servera and RM alumna, together with Senior Business Developer Erik Andersson and Business Developer Alma Holst. After an introduction to Martin & Servera's business, they presented Media Lab, which was launched in 2024. It creates value for suppliers, partners and restaurants by leveraging Martin & Servera's sales data, reach and industry knowledge, and it has quickly become a fast-growing part of the business.
The students were divided into groups and challenged to come up with Media Lab's next major growth initiative. A new revenue opportunity that builds on the company’s unique strengths in the restaurant market. After a short preparation, each group pitched its idea to the representatives.
The ideas ranged from reaching new restaurants earlier through partnerships with property owners, to new ways of using data from the company’s customer interactions. The representatives were impressed by the range of ideas and said several of them offered new perspectives.
A special thank you to Linnea, Erik and Alma for hosting an engaging and insightful workshop, and to Emma Ekenstedt, Project Manager People & Culture, for organizing the visit.
Mikael Tsegaye, Key Account Manager, Axel Johnson Retail Club 2026/27
