On Tuesday, November 29th, the Center for Sports and Business held a partnership day at the Stockholm School of Economics. The day covered a broad array of topics such as an external environment analysis and trends we see globally, strategic challenges for Swedish sports, strategic development as well as operational focus and measuring of sustainability. During this successful day, representatives from Sweden's major sports, hockey, football, golf, trot racing and skiing as well as key individuals from the political sphere gathered and had insightful discussions.