CSB Outlook (CSB Omvärld) - Good Governance in a New World of Sport – When Commercialisation and New Interests Change the Playing Field
Welcome to CSB Omvärld! Good Governance in a New World of Sport – When Commercialisation and New Interests Change the Playing Field. ***Event will be held in Swedish***
📅 18 September 2026
⏰ 09:00–10:30
📍 Online
Sport has never been more global, commercial or closely followed. New markets and stakeholders are emerging, financial interests are growing, and the conditions for leading and developing sport are changing.
At the same time, much of Swedish sport is founded on member democracy, voluntary engagement and a strong tradition of grassroots movements. What happens when the Swedish sports model encounters an increasingly global and commercial sporting world?
In the next edition of CSB Omvärld*, we will focus on Good Governance and explore what sound governance and responsible leadership mean in a changing sporting world.
How can we balance democracy and participation with the ability to act and drive development? What can the Swedish sports movement learn from international developments - and which aspects of the Swedish model are important to preserve and strengthen?
Participants:
- Professor Martin Carlsson-Wall, Center for Sports and Business, Stockholm School of Economics
- Anna Iwarsson, President, Swedish Sports Confederation
- Simon Åström, President, Swedish Football Association
- Marie-Anne Lindhardt, Attorney and Partner, MAQS Law Firm
Moderator: Anna Laurell Nash, Center for Sports and Business, Stockholm School of Economics
A warm welcome to a discussion about governance, responsibility and leadership in a changing sporting world.
*CSB Omvärld is an initiative of the Center for Sports and Business at the Stockholm School of Economics, in collaboration with the Swedish Sports Confederation. No prior knowledge is required—just curiosity and engagement. During the seminar, you will have the opportunity to put your questions directly to researchers and experts.
