From Product to Experience: Creating Strong Customer Experiences at Fiskars
Retail Management students attended a theme lecture with Fiskars Group exploring how brands can create strong and consistent customer experiences across channels.
Tove Westermarck, Senior Vice President of House of Nordic Design at Vita Brands, shared insights into how Fiskars Group works to build desirable brands and bring them to life across the customer journey.
The theme lecture explored how the product journey and consumer journey need to work together to create meaningful experiences. Students learned how consumer insights and trends inform product development, and how storytelling is carried through different touchpoints, from communication and retail environments to purchase and loyalty.
Josefin Drottshage, Key Account Manager, Fiskars Retail Club
