Something many people are looking forward to during their summer holiday is to have time to relax while reading a book, and in recent years, audiobooks have gained rapid popularity. SSE student Alice O’Connor and SSE alumna Hedda Hanner decided to take a closer look at the phenomenon in their bachelor thesis in 2019, where they focused on consumer behavior with audiobooks as a book medium and digital subscription services as a channel for audiobooks. They then got in touch with the Swedish Publishers' Association who found their thesis so interesting that they wanted to turn their study into a report for them.
