November 15, 2023 marked a key milestone for the partnership between the Center for Sports & Business and the Swedish Hockey League as we hosted the event SHL & NHL Business Forum - Growing the Game. Prominent speakers featured in the event included Jenny Silfverstrand, CEO SHL, David Proper, Senior Executive VP of Media and International Strategy at the NHL, Omar Mitchell, VP of Industry Growth and Sustainability at NHL, Johan Carling, Head of Sustainable Development at SHL, Kim Martin, Head of Sports, Frölunda HC, Anna Lidström, Head of Sustainability at Spendrups, Dietmar Steinbichler, SAP, Brendan Shanahan, President Toronto Maple Leafs, Steve Yzerman, GM Detroit Red Wings, Rob Zepp, Director Strategic Initiatives, NHLPA, and Anders Larsson, President of the Swedish Hockey Association.