Type:: Event

Tech talk | Sustainability reinvented: From greenwashing to competitive edge - 23 Apr 2025

How can companies move beyond greenwashing and turn sustainability into a strategic advantage? During this event, the sustainability expert Nina Shariati explored how tech, data, and AI are reshaping the future of business.

Sustainability might be losing its buzzword status - but its business relevance has never been more critical. In this seminar, Nina Shariati, founder of Circular Transparency and UN/CEFACT expert, explored how companies can move beyond greenwashing and embrace sustainability as a strategic lever for growth, innovation, and resilience.

With over 20 years of global leadership experience in fashion and retail - including key roles at H&M Group - Nina unpacked how sustainability is being redefined through the integration of technology, data, and AI. From digitized supply chains to traceability systems and smart compliance tools, she will share how tech is turning sustainability from a siloed function into a business enabler.

As regulation tightens and expectations evolve, this session offers a fresh perspective on how organizations can leverage the next generation of sustainability to build future-ready business models.