Stockholm Music Week: The future of music
The House of Innovation and Stockholm Music Week co-hosted “The Future of Music,” bringing together music executives, artists, technology leaders, researchers, and policymakers to examine how AI, shifting platform economics, and new models of rights and ownership are reshaping one of Sweden's most globally significant industries.
Sweden is one of only four net music-exporting nations in the world. The same ecosystem that produced Max Martin and Avicii also produced Spotify and Epidemic Sound.
But the forces reshaping the industry, AI, shifting platform economics, new models for rights and ownership, are moving fast. The question is no longer whether the industry will change, but who will be in the room when the terms are set.
To discuss this, Stockholm Music Week and the SSE House of Innovation convened a half-day program bringing together music executives, technology and business leaders, researchers, creators, politicians, and investors.
On stage, Björn Ulvaeus, Benjamin Ingrosso, Karin Winther and more were joined by voices from global powerhouses such as Dolby, YouTube, Google and Epidemic Sound.
Speakers
Program
Why Now, Why Stockholm, Why SSE
14.00 - 14.05 | Lars Strannegård, President, Stockholm School of Economics
14.05 - 14.10 | Johan Seidefors, Founder, Stockholm Music Week and Roberto Verganti, Professor, The Josefsson Family Chair in Art and Innovation, Stockholm School of Economics; Visiting Lecturer, Harvard Business School
Argonauts of Tomorrow: A Behind the Scene Story of AI in Music
14.10 - 14.40 | Jeff Chang, Director of Product, Google DeepMind, in conversation with Roberto Verganti, Stockholm School of Economics
The Future of Creativity
14.40 - 15.20 | Björn Ulvaeus, ABBA, co-founder and co-owner of Pophouse Entertainment, and President of CISAC, Pedro Pina, President, YouTube EMEA, Benjamin Ingrosso, Artist and Songwriter and Patrik Berger, Producer and Songwriter
Moderated by Karin Winther
15.20-15.50 Break
15.50 - 16.00 I The Label Reimagined — Strategies for a New Era
Joakim Johansson, President Nordic Region, Universal Music
Creativity in Motion — Immersive Audio
16.00 - 16.15 | Magnus Mähring, Director of House of Innovation, Stockholm School of Economics and Tim Pryde, Senior Director, Global Head Music Business, Dolby
Moderated by Karin Winther
Avatar Performances
16.15 - 16.45 | Ludvig Andersson, Music Producer and Producer of ABBA Voyage, Per Sundin, President, Music and Artist Relations, Pophouse Entertainment and Louise Lundquist, CEO & Founder, Alva Inc,
Moderated by Per Sinding-Larsen
Digital Twins of Real Talent: Defining Identity & Value in the Age of AI
16.30- 16.45 | Louise Lundquist, CEO & Founder, Alva Inc, and Woo Lee, Founder, COM M ONModerated by Per Sinding-Larsen
Rethinking Value — Innovation in Business Models
16.45-17.00 | Oscar Höglund, Founder, Epidemic Sound, Linda Portnoff, CEO and Founder, Tangy Market and Simon Gozzi, STIM
Moderated by Jonas Bonnier
Questions for the Unheard
17.00 - 17.05 | Johan Seidefors, Founder, Stockholm Music Week and Roberto Verganti, Stockholm School of Economics
17.05 - 18.00 Mingle