Meet the Editor: Publishing impactful research in the Journal of Retailing
What is the Journal of Retailing looking for, and how can you position your research for successful publication? Join Els Breugelmans, Full Professor of Marketing at KU Leuven, to explore the mission and vision of a journal that has shaped the field for over a century.
Supported by NRWC, this session highlights current research opportunities and offers practical insights into developing impactful and relevant retail marketing scholarship.
Abstract
As the oldest marketing journal in the field, the Journal of Retailing has been shaping retailing and marketing scholarship for over a century. In this Meet the Editor session, Els Breugelmans will discuss the journal’s mission and vision, highlight current research opportunities, and provide insights into how scholars can position their work for successful publication in Journal of Retailing. Join us if you want to learn more about the opportunities the journal offers for advancing impactful and relevant retail marketing research.
The European Quant Marketing Workshop
The European Quant Marketing Workshop i supported by EMAC's Quantitative Marketing SIG and Center for Retailing at Stockholm School of Economics.
This workshop series aims to help Ph.D. students, junior researchers, and everyone else who is interested in doing and publishing quantitative marketing works. We cover a diverse range of topics with the intent to spark your inspiration and motivation through learning about quantitative models and methods from established scholars in the field.
