Marketing, advertising and retail experts

With the rise of influencer marketing, AI-driven advertising, and shifting consumer behaviors, the world of retail is rapidly changing. Researchers at the Stockholm School of Economics can help put these developments and more into context.

Christoph Baldauf

Assistant Professor, Department of Marketing and Strategy

Areas of expertise:

  • Retail logistics, operations management, and marketing-operations interface, for example how logistics impact customer behaviour in online and omnichannel retail
  • Sustainability and circularity in retail, for example ways to decrease product returns or implement circular business models

Email: christoph.baldauf@hhs.se
Languages: English, Swedish, German

Jonas Colliander

Associate Professor, Center for Retailing, Department of Marketing and Strategy

Areas of expertise:

  • How people perceive and respond to marketing and political messages on social media platforms like Twitter and Instagram; how disinformation and “fake news” spreads and ways to combat it
  • Consumer responses to marketing on social media, including influencer marketing, native advertising, and e-commerce
  • Changing consumer landscape and implications for retailers; consumer behaviors in times of crisis

Email: jonas.colliander@hhs.se
Phone: +46 (0)8 736 97 97
Languages: English, Swedish

Sara Rosengren

Professor, Department of Marketing and Strategy

Areas of expertise:

  • Digital and sustainability transformation of retail and consumer markets
  • The rise of influencers as direct-to-consumer retailers
  • Diversity and inclusion in marketing and advertising campaigns

Email: sara.rosengren@hhs.se
Phone: +46 (0)8 736 95 67
Languages: English, Swedish

Richard Wahlund

Professor, Department of Marketing and Strategy; Director, Center for Media and Economic Psychology

Areas of expertise:

  • Use of AI in digital advertising
  • Brand strategies
  • Reputation risk management, including how to avoid negative publicity
  • Consumer buying decision-making processes
  • Green housing: willingness to pay for green aspects when buying a home
  • The psychology of pricing

Email: Richard.Wahlund@hhs.se
Phone: +46 (0)8 736 95 80
Languages: English, Swedish