Keys to a sustainable food and beverage industry: Transparency and consumer-farmer connections - 25 Mar 2024
The House of Innovation and the Mistra Center for Sustainable Markets (Misum) hosted an event to explore the transformative journey of coffee from crop to cup and delved into the future of food and beverage sustainability. Attendees enjoyed an engaging lunch discussion with the main speakers: Associate Professor Pär Mårtensson and Niklas Löfberg, CEO at Era of We.
Participants were invited to learn more about the future of food and sustainability in the beverage industry, starting with coffee! Era of We offers the first end-to-end coffee industry software that connects important stakeholders in the value chain to display the stories behind each product. The aim is to make companies and consumers deeply care about the choice of coffee and the brands they purchase, placing sustainability at the forefront of quality assessment.
During this lunch discussion attendees learned more about the story of coffee from crop to cup, as well as what the choice of a brand or a coffee means for the growers and our planet. Niklas Löfberg first gave a presentation followed by a Q&A session.