New Retail Media

Retail media has become a buzzword with retailers, brands, and media collaborating to better understand how they can best realize its potential value. In this seminar, Karina T. Liljedal will summarize the current conversations taking place among these actors in Sweden and explain how current research in this field can help retailers reap the benefits of retail media.

About the speaker
Karina Töndevold Liljedal, Ph.D., is a researcher at the Center for Consumer Marketing at the Stockholm School of Economics and Senior Strategy Director and Partner at BAS ID, a brand acceleration studio focusing on brand and retail strategy. Karina is an expert on retail media and has published on topics such as advertising, retail, and consumer co-creation.

By invitation only, please contact karl.strelis@hhs.se