AI in Retail Organizations

The potential of new AI tools to fundamentally impact retail organizations is widely discussed, but their implementation and impact is currently scattered. In this seminar, Sara Rosengren will give an overview of academic research on AI in retail organizations, offering insights on how to navigate this transformation on both a personal and organizational level. 

The seminar concludes with a joint discussion about current and future opportunities and challenges for the adoption of AI in retail.

About the speaker
Sara Rosengren is Professor of Business Administration (Marketing) and holder of the Ica Retailers' Chair in Business Administration, especially Retailing. She is also Head of Center for Retailing (CFR) and previous President of the European Advertising Academy (2021-23). Rosengren's research deals with consumer behavior, marketing communications, and retailing. All three are currently undergoing major transformations due to contemporary developments in digitalization and sustainability. Her research has been published in leading academic journals such as the Journal of Advertising, Journal of Advertising Research, Journal of Marketing, and Journal of Service Research. She is frequently invited to speak at academic institutions, industry seminars, and company get-togethers. 

By invitation only, please contact karl.strelis@hhs.se