All six semesters include mandatory courses with a specific focus on retail. They also provide you with general knowledge within business and economics. 

The Applied Retail Track runs trough all six semesters and gives you a unique opportunity to work closely with well-known retail companies. It gives you unmatched networking opportunities for a future career in retail.

The Antonia Ax:son Johnson Tutorial Program also runs through all six semesters and focuses on offering a more personalized learning experience and develop your leadership skills.

In semesters 5 or 6, you write your Bachelor thesis and also have a big company project. Furthermore, you have the opportunity to go on an exchange semester at one of more than 80 prestigious partner universities around the world.

See the program structure in full detail below.