Sandy Sandhu, Management Consultant at Accenture, hosted a workshop on AI in Retail together with her colleagues. The workshop started with a presentation about AI and how it can be implemented in a retail context. Different business cases were demonstrated illustrating the broad implementation of AI and how it can enhance the customer journey.

Followingly, the students was divided into four discussion groups that were facilitated by a representative from Accenture. The students were asked to use the Design Thinking approach in order to get insights into the possible future AI trends.

Most of the ideas embraced the idea of optimizing processes using AI tools, placing the focus on customers.

Diana Yanesová, Key Account Manager, Accenture’s Retail Club