Execution - Running Your Own Company

Course Director: Erik Skog

Content
The course focuses on supporting the student in her or his decisions and other action in the new business venture.
Students entering the course should have an intention in pursuing a business idea in a company of their own.

The outline of the course is built on experience from active entrepreneurs and follows the typical stages in a new venture, starting with the evaluation and refinement of the existing business idea, moving on to practical steps in setting up a firm, assembling resourcing (external capital, internal resources etc.), market and communication plans.

The course will focus on:

• Strategy (What?) - i.e. markets, offer, business idea, getting-started and establishing a network
• People (Who?) - i.e. entrepreneurial team, recruitment and motivation
• Operational work (Let's do it!) - i.e. resource gathering, sales/marketing, production and negotiation.

Theoretically, the course connects to the opportunity-based models of entrepreneurship and business creation, as well as to a contextual approach to the venture creation process (i.e. the idea that the character of the venture creation process depends on the type of business and industry)

Teaching and learning activities
During the course we will go through the practical steps of launching a new venture.A blend of teaching methods including lectures, exercises and presentations, project work and group discussions will be used for the course.

This is an intense course and commitment is necessary. Students will be expected to actively work with their venture idea from day 1 in the course. The course examination is based on the execution of a real business idea in groups of 2-5 students.

There will be mandatory group presentation during and at the end of the course.

Additional information
The course is offered within the framework of the Stockholm School of Entrepreneurship.

Responsible institution: Stockholm School of Economics

Please note that this course will use the SSES Canvas instead of SSE Canvas. All registered students will receive an email with login information to the SSES Canvas approximately 1,5 weeks before their course starts.

All registration queries should be addressed to SSES via info@sses.se

Course administrator: marianne.castren@sses.se

The objective of the course is to enable the student to start a business of her/his own.

After the course, participants will be able to:

• Understand and demonstrate knowledge of important issues faced when starting a new firm
• Manage important issues faced when starting a new firm
• Argue for critical processes and steps required when starting a new firm
• Be aware of resources required when starting a new firm
• Assemble resources for starting a new firm
• Conduct a market analysis
• Present a business model
• Conduct a basic financial analysis of a new venture

Special eligibility requirements: students must have a minimum of 120 ECTS credits.

Grades and form of assessment
The student's grade will depend on three factors:

• Assignments and presentations (group/individual)
• Final executive summary (group)
• Students will be required to satisfactory complete all of the course assignments in order to receive a passing grade.

Attendance
Attendance is compulsory.

Grading for courses offered within the Stockholm School of Entrepreneurship (SSES)
Stockholm School of Entrepreneurship (SSES) is a collaboration of six schools in the Stockholm area. In order to harmonize the SSE grading scale with that of the other participating schools and to adapt to the pedagogical design of the courses, SSE has decided to use the following grading scale:

90-100 Excellent
75-89 Very good
60-74 Good
50-59 Pass
0-49 Fail

Find the course schedule in TimeEdit

Have you been granted educational support because of a documented disability? If so, please contact the course director as soon as possible so that adequate accommodations can be made.

Contact specialneeds@hhs.se if you have questions about being granted educational support or need a copy of your educational support certificate.

For more information, visit the Specific Educational Needs page on the Student Hub (login required).