Ideation - Creating a Business Idea

Course Director: Terrence Brown, terrence@kth.se

Examiner: Valentina Tartari

Please note that the number of participants in this course is limited to 30 students.

This is an SSE open elective course taught at KTH, offered for students from six different universities. The number of available seats are limited. The course is offered within the framework for Stockholm School of Entrepreneurship.

Background
Ideation is a course about ideas, but also an introduction to entrepreneurship and creativity. Overall it aims to give students practical knowledge about the process of creating and developing a business idea. It stretches all the way from the pre-idea to the development of a business idea through to the identication of target markets, and finally to introductory issues surrounding the actual launch of a product, service or experience.

Content
Generating an idea is an important and exciting process but only the beginning for entrepreneurs. They must develop an idea into a promising opportunity through innovative thinking, market research, competitive analysis, and dynamic business modeling.

This Ideation course introduces students to:

• Entrepreneurship
• Creativity and innovation
• Idea generation
• Opportunity recognition
• Elevator pitches
• Idea evaluation
• Industry, market, and competitive analysis

Teaching and learning activities
The course will mix and match lectures with debates, discussions and workshops by the students as well as leaders in the field.

Additional information
The course is offered within the framework of the Stockholm School of Entrepreneurship.

Responsible institution: The Royal Institute of Technology (KTH)

Please note that this course will use the SSES Canvas instead of SSE Canvas. All registered students will receive an email with login information to the SSES Canvas approximately 1,5 weeks before their course starts.

Course administrator: marianne.castren@sses.se

Upon completing the course, students should be able to:

• Generate, develop and pitch innovative new venture ideas
• Understand the context of entrepreneurship and innovation and their significance in today’s economy and society
• Evaluate the attractiveness and feasibility of new venture opportunities
• Analyze industries, markets and competitors

Special eligibility requirements: students must have a minimum of 120 ECTS credits.

Grades and form of assessment

Students will be required to satisfactory complete all of the course assignments in order to recieve a passing grade.

The students grade will depend on several factors, including:

• Written and oral assignments (individual and group work)
• Contribution in class/ group activities
  Grading for courses offered within the Stockholm School of Entrepreneurship (SSES)
  Stockholm School of Entrepreneurship (SSES) is a collaboration of six schools in the Stockholm area. In order to harmonize the SSE grading scale with that of the other participating schools and to adapt to the pedagogical design of the courses, SSE has decided to use the following grading scale:

90-100 Excellent
75-89 Very good
60-74 Good
50-59 Pass
0-49 Fail

Find the course schedule in TimeEdit

Have you been granted educational support because of a documented disability? If so, please contact the course director as soon as possible so that adequate accommodations can be made.

Contact specialneeds@hhs.se if you have questions about being granted educational support or need a copy of your educational support certificate.

For more information, visit the Specific Educational Needs page on the Student Hub (login required).