Magasin <3 Stockholm School of Economics

Dates: 2013–2014
Location: SSE atrium, Sveavägen 65
Partners: Magasin III Museum for Contemporary Art and SSE Art Initiative
Curator: Nina Øverli
Artists: Janine Antoni, Smadar Dreyfus, Jumana Emil Abboud, Kimsooja, Sigalit Landau, Sam Taylor-Johnson and Marijke van Warmerdam.

Magasin III video art program in the SSE atrium

About the collaboration

Magasin III and SSE joined forces to present eight prominent video works from the Magasin III collection in the School’s atrium. Central to the initiative was the ambition to convey the experimental and groundbreaking ways of seeing represented by the works.

 

The program began with Touch (2002) by Janine Antoni. In the video installation, Antoni balances on a tightrope. The camera angle makes it appear that she is walking along the horizon itself.

Read more about Touch (2002)
Janine Antoni, Touch, 2002. Still from the video installation. Collection of Magasin III Museum for Contemporary Art.

A shift in perspective

The invention of the camera has particular significance in art history - and especially for women artists. Photojournalists and documentary photographers Dorothea Lange and Diane Arbus, avant-garde filmmakers Maya Deren and Agnès Varda, and groundbreaking video artists Joan Jonas and Martha Rosler all used the camera to accomplish something new.

The video art shown in the SSE atrium was created by women who can be understood as following paths opened by these pioneers. Each installation introduced a subtle but perceptible shift in perspective, remoulding ways of seeing and questioning established norms and conventions.

The project expressed a conviction shared by Magasin III and SSE: art continually grows and becomes richer as it is viewed, questioned and challenged by new audiences in new situations.

Magasin III video art program in the SSE atrium
Brontosaurus by Sam Taylor-Johnson.
Standing on a Watermelon in the Dead Sea by Sigalit Landau.

More from the programme

The series continued with six further works, including Brontosaurus (1995) by Sam Taylor-Johnson and Standing on a Watermelon in the Dead Sea (2005) by Sigalit Landau.

A symposium on World Trade in a Postcolonial Era was held in connection with the programme.

The conversations sparked among students and faculty helped establish SSE Art Initiative. In 2023, Magasin III and SSE returned to the collaboration with a new film programme marking its tenth anniversary.

Read more about the specific artworks