Incubate serves as a launching pad for venture teams that have recently launched their prototype.

Twice a year, teams are accepted into the six month program and by reaching the goals set, they could get extended up to 18 months. The purpose of the program is to enable ventures with a scalable product and international potential to grow.

During the program, the team will receive office space at A house, tailored coaching and access to a wide range of partners, talent and industry players connected to the incubator.

All startups will, six months after entering the program, get to pitch their ventures in front of an invite-only audience of angel investors and VC firms at the SSE Business Lab Demo Day. Throughout the program, SSE Business Lab hosts Investor Office Hours, a chance for the startups to sit down with investors who are invited.

The best startups at SSE Business Lab will get the opportunity to present their company to industry leaders and professionals at the annual events Homecoming, Corporate Partners Annual Meeting and alumni gatherings in London and New York. In cooperation with KTH Innovation, one (student run) startup will get to participate in the Brighter Program's visit in Silicon Valley, New York or Munich in the fall each year.