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Bachelor program in Retail Management

The BSc program in Retail Management (180 ECTS) is a 3-year specialized business program with a strong focus on retail. The program is closely linked to the retail industry and lets you work closely with retail companies throughout all 3 years. It sets you up for a successful career in consumer focused companies and organizations. The program is fully in English and open to international students. It is tuition free for EU/EEA/Swiss citizens. Several scholarships are available to students from other countries.

Program structure

Carefully customized courses
The program largely consists of mandatory courses with a strong retail focus. They have been carefully customized to provide you with both retail-specific content and content students normally receive at business schools (such as economics, marketing, accounting, management and strategy). The program is closely linked to the world-class industry research at Center for RetailingMake sure to follow them on Instagram as well to gain a better understanding of everything going on as a Retail Management student at SSE.

Applied Retail Track
The Applied Retail Track that runs trough all 6 semesters gives you a unique opportunity to work closely with well-known retail companies. It gives you unmatched networking opportunities for your future career. Theory and practice are combined and you work hands-on with real-life projects and challenges such as sustainability. There are 10 retail clubs and each retail club consists of 15–20 students, company representatives, and a faculty member from SSE. The Applied Retail Track includes workshops, company visits, theme lectures as well as career planning. Get updates from all these activities on this page.

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The Antonia Ax:son Johnson Tutorial Program
The tutorial program runs through all 6 semesters and focuses on offering a more personalized learning experience for students. It is inspired by similar ideas at Oxford and Cambridge. Through tutor sessions with faculty members and skills workshops, you develop your academic knowledge as well as your self-leadership and peer leadership skills.

Bachelor thesis & company project
In semesters 5 or 6, you write your Bachelor thesis and also have a big company project. Furthermore, you have the opportunity to go on an exchange semester at one of more than 80 prestigious partner universities around the world.

See the full program structure with courses in detail.

Excellent career opportunities

The BSc program in Retail Management opens the doors to a wide range of careers and advanced studies. SSE is highly ranked and our students are very attractive on the job market both in Sweden and internationally. If you want to work in Sweden, Stockholm offers a truly exciting job market with many global companies. Did you know that Stockholm is known both as "The Silicon Valley of Europe" and "The Unicorn Factory" due to the big number of successful startups here?

Many students receive job offers before graduating, for example from our more than 100 partner companies. Other students choose to continue their studies on the Master's level.

During your time at SSE, you are offered career coaching and have access to the SSE Career Hub with many positions and internships available exclusively to SSE students. Read more here.

Our graduates typically go onto having successful careers within the retail sector but also other industries. Your skills will be in high demand among all types of companies and organizations working towards consumers, such as fashion, food, and consumer electronics brands. Some common titles within the retail industry are:

  • Entrepreneur
  • CEO
  • Marketing Manager
  • Brand Manager
  • Category Manager
  • Merchandise Manager
  • E-commerce Manager
  • Sustainability Manager
  • CSR Manager
  • Consumer Insight Analyst
  • Supply Chain Manager
  • Sales Manager
  • Key Account Manager

Meet our graduates and see our employment reports here.

Who is the student choosing Retail Management?

You are more interested in the business side of the business and economics field, because the Retail Management program has more courses in marketing, management and accounting compared to economics and finance. You are also interested in sustainability, digitalization and the changes.
You are interested in being part of a small program with 60 students. You also like to engage with researchers on a one-on-one basis cause that’s what we provide in the tutorial program. You get to meet your teachers individually to discuss your development and the topics that we cover in the classroom.

You are also interested in engaging with business people cause we provide a lot of opportunities for that throughout the education.

/Fredrik Lange, Program Director


SSE’s beautiful campus is located in the very heart of Stockholm. With about 2,000 students, we are a familiar and personal school. The student life at SSE is vibrant and a big reason for that is the very active student organisation SASSE. They organize the unforgettable introduction week and a big number of social activities. They also organize professional events to set you up with future employers.

There are endless opportunities to engage in your passion. Some examples are:

• 12 sports teams

• International Committee

• Music society

• Art Division and Literary Agenda

• SASSE Equality Group

• SASSE Sustainability Group

• SSE Students for Climate Action

Download student life folder here.

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