Center for Consumer Marketing
CCM (formerly known as the Foundation for Distribution Research) was established in 1981 as one of the departments of the Stockholm School of Economics.
We define our task as developing knowledge about how marketing activities (advertising, store environment, salesperson behavior etc) influence consumers’ emotions, cognitive reactions, and behavior. Typically, our research activities comprise experiments, because we believe that experiments are particularly well-suited to handle influence aspects.
CCM is a research center at SIR, Stockholm School of Economics Institute for Research. SIR is a national research institute for the economic sciences, with a focus on Business Administration in the broadest sense.
Test your consumer knowledge!
Do you think you know something about consumers?
After all, everyone is a consumer.
Well, take a look here and try to guess what these consumers have just purchased!