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Test your consumer knowledge!

Do you think you know something about consumers? After all, everyone is a consumer. Well, take a look here and try to guess what these consumers have just purchased!

Take a wild guess, and find out if you are right...

Try to guess what he just purchased.
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"I have just bought a pair of shorts"

Try to guess what she just purchased.
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"I have bought a pair of shorts, a bag, and a top"

Try to guess what he just purchased.
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"Today, I have purchased a pair of shoes"

 

Try to guess what she just purchased.
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"A t-shirt!"

Try to guess what she just purchased.
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"Jeans..."

Try to guess what she just purchased.
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"Well, I have not bought anything today (not yet, anyway)"

Try to guess what she just purchased.
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"I have just bought t-shirts and nail polish"

Try to guess what she just purchased.
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"Nothing!"

Try to guess what she just purchased.
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"A belt"

Try to guess what he just purchased.
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"Nothing!"

Try to guess what he just purchased.
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"A shirt is what I bought today"

Try to guess what she just purchased.
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"Earrings at H&M"

Try to guess what she just purchased.
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"Nothing so far"

Try to guess what she just purchased.
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"Trousers"

Try to guess what she just purchased.
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"Trousers, a t-shirt, and a hood sweater"

Try to guess what she just purchased.
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"Strawberries, paper, and earrings"

Try to guess what she just purchased.
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"A shirt, sunglasses, and a foot bracelet"

Try to guess what she just purchased.
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"Today, I have purchased a bikini, and a holder for cups"

Try to guess what she just purchased.
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"T-shirt"

Try to guess what he just purchased.
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"A tie"

What is the point of all this?

How many correct answers did you collect? Not that many, we assume! It is not so easy, then, to say something about consumers' purchase behaviour when you have only limited input data.

More data is obviously needed about customers' prior purchases, preferences, attitudes, and intentions - and research is needed if we want to assess how such variables are linked together.

At CCM, we have many such projects underway and we invite you to share the content of our research with us. Please use our site to get familiar with who we are and our research and teaching - and please feel free to get in touch with CCM.

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