Test your consumer knowledge!
Take a wild guess, and find out if you are right...
"I have just bought a pair of shorts"
"I have bought a pair of shorts, a bag, and a top"
"Today, I have purchased a pair of shoes"
"Well, I have not bought anything today (not yet, anyway)"
"I have just bought t-shirts and nail polish"
"A shirt is what I bought today"
"Earrings at H&M"
"Nothing so far"
"Trousers, a t-shirt, and a hood sweater"
"Strawberries, paper, and earrings"
"A shirt, sunglasses, and a foot bracelet"
"Today, I have purchased a bikini, and a holder for cups"
What is the point of all this?
More data is obviously needed about customers' prior purchases, preferences, attitudes, and intentions - and research is needed if we want to assess how such variables are linked together.
At CCM, we have many such projects underway and we invite you to share the content of our research with us. Please use our site to get familiar with who we are and our research and teaching - and please feel free to get in touch with CCM.