Retailing plays a very important role in the Swedish economy as well as for individual households. Millions of meetings between customers and employees occur in retailing every day in Sweden and the retail sector employs more than 500 000 persons.
Sweden is the birth place for some of the world’s most prominent international retail companies. The retailing landscape is in rapid change, with new technology changing the role of the game: robots are becoming retail employees, the internet allows customers to shop wherever they are, social media are vehicles for damnation or praise, the information created from credit cards, scanners, and shopping via the net generates an enormous amount of data creating the need for “Big Data” analysis. Retailing has to adapt to these extremely fast technological changes to remain competitive.
The Stockholm School of Economics (SSE) and the Swedish retailing industry have recognized that the inflow of highly educated managers into retailing companies is a crucial key to meet these challenges. The CFR was thus founded in close collaboration between the SSE and the retail industry.
Our mission is to provide high-level academic education and to conduct world-class research on retailing. In this way, CFR will play an important role in increasing the efficiency and effectiveness of the retail industry.
Our Retail Management Program is entirely funded by retail companies and companies selling to the retail industry, which makes this program unique in the Swedish and probably also the European academic landscapes.
Our Retail Management Program is also one of the very few educational programs in the world where companies, students, and faculty are integrated into the pedagogy of the program; the theories of academia are faced with the practical problems of retailing, creating a unique learning environment with high practical relevance.
Welcome to the Center for Retailing.
Head of the Center for Retailing