The field of fashion and luxury contains many cases, actual as well as historical, of close cooperation between Art and Business. But how do these partnerships develop? What is the backstage reality of the Art-Business nexus, especially in European fashion houses? In order to grasp the entographic reality of such cooperation one needs access and experience in the industry. How can this field provide interesting intellectual challenges for both research and practice?
Dr Elen Riot from Reims University is an ethnographically inspired organization researcher with considerable field experience from both fashion and luxury industry, performing arts and cultural entrepreneurship investigations.