Our mission is to contribute to a more research-driven sports world.
The Center for Sports and Business at the Stockholm School of Economics is an inter-disciplinary research center with expertise in management, strategy, marketing, innovation, international business, accounting, finance and economics research.
This international network of academics, executives and athletes is dedicated to fostering theory-developing research based on sports, sports organizations, and sports business data, with practical relevance for sports and business.
Sports provide us with prime examples of societal learning and inclusion. This presents an opportunity for impactful inter-disciplinary research. The variety of challenges and opportunities that characterize sports contexts make them a microcosm of organizations. This, together with the high quality of data sports yield, gives scholars an unrivalled insight into the managerial and strategic dynamics of today’s organizations. As a consequence, sports and sports organizations are very attractive contexts for scholars seeking to advance theory.
Sports’ heterogeneity is also an advantage: as sports greatly differ in nature, they yield different types of data, making each sport best suited to explore a given managerial phenomenon. This not only provides the Center for Sports and Business with the possibility to investigate and advance theory on a variety of different organizational and strategic issues, but it also entails that practitioners hailing from different sports who are interested to collaborate with researchers in order to gain further insights into their sport, industry, and business models, will be able to receive more nuanced answers to their existing questions.
The Center for Sports and Business aims to build a bridge between theory, context, and actionable insight for the benefit of business and society. Rigor, replicability, and relevance are the guiding principles in our work with senior academics, early career researchers, and sport practitioners.