Daniel Filipson, Business Analyst at ICA, gave a presentation on ICA's initiatives in e-commerce development. He asked the students to come up with strategies for fostering ICA's e-commerce growth and how to boost online growth in bigger cities. The students proposed various ideas, including AI-MICA, introductory discounts, loyalty programs and parcel lockers.

Huge thanks to Daniel for the inspiring workshop!

Adriana Palomino, Key Account Manager, ICA Retail Club