Research at CFR
CFR’s research mission is to bring the best of science to the complex world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management by bridging the gap between academic retail theory and business practices.
Our vision is to be an established member of the top tier among European business
schools and to be recognized as a global benchmark for industry collaboration and for
thought leadership in retailing.
Head of Center for Retailing
CFR’s close links with the retail industry enable us to stay on the forefront of retailing thought and practice. Our corporate partners are regularly invited to discuss research needs and ongoing projects.
The close links with the retail industry also enable us to quickly identify research needs and access real-life data from actual retailers. Still, our academic freedom allows us to independently challenge established wisdoms and status quo. This ensures high managerial relevance as well as academic rigor in the research conducted at the center.
The close links with industry also allow us to be at the vanguard of business school education and offer insights on pedagogy and competence development in the industry.
Key areas of research
The raison d'etre for the retailing industry is consumers. Thus, our research tends to focus on how to best create and manage activities related to the customer-facing side of retailing. However, retail is also highly dependent on the industry’s ability attract and manage competent employees and our research also sets out to contribute novel insights in this regard.
Our methods are primarily quantitative rather than qualitative. Empirically we base our insights on systematic studies of actual behaviors either by means of observation (incl. eye-track and sales data) or experimental approaches. When possible, we also combine such individual-level data with economic data and big data from retailers.
The retail industry is currently in an era of fast paced development and change. This means that CFR’s research interests are regularly discussed and reviewed; both internally and externally with our network of researchers and corporate partners.
Currently the following research themes are in focus:
• Developing sustainable retail models for the future
• The future of grocery retailing
• Employee leadership and retention
• Retail Analytics / Big data