Jonas Colliander in DN Ekonomi
Influencers are now being scrutinized, and at the same time their credibility is in question. How will this effect the influencer industry in the future?
Sara Rosengren in SVT Nyheter
"Consumers tends to buy healthier food online, and also puts more products in the shopping basket". ⠀
Sara Rosengren: "The physical store may be the most important marketing tool of them all"
Fredrik Lange comments on Black Friday in SVT Rapport
Jonas Colliander in SvD
Jonas Colliander, Center for Retailing, comments on influencer credibility in SvD Näringsliv.
Erik Wikberg in media
Sara Rosengren new member of Handelns Ekonomiska Råd
Sara Rosengren in Dagens Arena
Dagens Arena writes about Amazon’s business model and also effects on the Swedish retail industry if the giant establish in Sweden. Parts of the article is based on Sara Rosengren’s recent seminar in Almedalen, Visby.
Sara Rosengren in DN Debatt on Diversity in Swedish advertising
Jonas Colliander comments on influencers as future potentates