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Publications (since 2015)


Hagberg, J., Kjellberg, H., & Cochoy, F. (2020). The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores. Journal of Macromarketing.

Hagberg, J. & Kjellberg, H. (2020). Digitalized markets. Consumption Markets & Culture, 23:2, 97-109, https://doi.org/10.1080/10253866.2020.1694209.

Lakomaa, E. (2020). Advertising for the People: The History of the Social Democratic Party of Sweden’s Own Advertising Company—Folkreklam and Förenade ARE-Bolagen, 1947–1997. Enterprise and Society. https://doi.org/10.1017/eso.2019.39.

Liljedal, K.T., Berg, H., & Dahlen, M. (forthcoming). A signal worth sending: Non-stereotyped occupational gender role portrayals in advertising. Journal of Advertising Research.

Murto, R. (2020). Gender categorisation in representational market practice. Journal of Marketing Management. https://doi.org/10.1080/0267257X.2020.1718181.

Schüler, M., Fee Maier, M., & Liljedal, K.T. (forthcoming). Motives and barriers affecting consumers' co-creation in the physical store. The International Review of Retail, Distribution and Consumer Research.

Singh, R (2020). Why do online grocery shoppers switch? An empirical investigation of drivers of switching in online grocery. Journal of Retailing and Consumer Services, 53, 101962.

Söderlund, M (2020) Employee encouragement of self-disclosure in the service encounter and its impact on customer satisfaction, Journal of Retailing and Consumer Services, 53. https://doi.org/10.1016/j.jretconser.2019.102001.

Thilenius Lindh, C & Rovira Nordman, E. (2020). Emotional bonds as promotors of IT capability: A study of affective commitment in industrial business relationships. Scandinavian Journal of Information Systems.

Thilenius Lindh, C, Rovira Nordman, E, Melén, S, Safari, A & Hadjikhani, A. (2020). Digitalization and international online sales: Antecedents of purchase intent. Journal of International Consumer Marketing.

Westling, N., Strömberg, P. M., & Swain, R B (2020). Can upstream ecosystems ensure safe drinking water—Insights from Sweden. Ecological Economics, 169, 106552.


Bali Swain, R and Yang-Wallentin, F (2019). Achieving sustainable development goals: predicaments and strategies. International Journal of Sustainable Development & World Ecology, 1-11.

Berg, H & Söderlund, M (2019). Employee emotional displays in the extended service encounter. Journal of Service Management. https://doi.org/10.1108/JOSM-06-2019-0208.

Chimenti, G. (2019). Conceptual controversies at the boundaries between markets: the case of ridesharing. Consumption Markets & Culture, 1-24. https://doi.org/10.1080/10253866.2019.1657100.

Cochoy, F, Hagberg, J and Kjellberg, H (2019). Price display technologies and price ceiling policies: governing prices in the WWII and postwar US economy (1940–1953), Socio-Economic Review, https://doi.org/10.1093/ser/mwz045.

Colliander, J (2019). “This is fake news”: Investigating the role of conformity to other users’ views when commenting on and spreading disinformation in social media. Computers in Human Behavior 97: 202-215. https://doi.org/10.1016/j.chb.2019.03.032.

Colliander, J, Söderlund, M & Marder, B (2019). Watching Others Receive Unearned Superior Treatment: Examining the Effects on Tourists Who Receive Less Than Their Peers. Journal of Travel Research, 58(7), 1175-1192.

Dahlén, M, Karsberg, J, Sagfossen, S, Thorbjornsen, H, & Lange, F (2019). Advertising “On the Go”: Are Consumers In Motion More Influenced by Ads?: Why Advertisers Should Consider Consumers' Physical Activity when Planning Ad Campaigns. Journal of Advertising Research, JAR-2019.

Dahlén, M., Thorbjørnsen, H., Colliander, J., Rosengren, S., Gemvik, A., & Thorwid, C. (2019). The Effects of Communicating Passion in Advertising: How Messages Like “We Love What We Do!” Shape People's Product and Brand Evaluations. Journal of Advertising Research.

Fuentes, C, Hagberg, J & Kjellberg, H (2019). Soundtracking: music listening practices in the digital age. European Journal of Marketing 53(3): 483-503. https://doi.org/10.1108/EJM-10-2017-0753.

Helgesson, K S & Sjögren, E (2019) No finish line: How formalization of academic assessment can undermine clarity and increase secrecy. Gender, Work & Organization. https://doi.org/10.1111/gwao.12355.

Holmqvist, J, Van Vaerenbergh, Y, Lunardo, R & Dahlén, M (2019). The Language Backfire Effect: How Frontline Employees Decrease Customer Satisfaction through Language Use. Journal of Retailing.

Kjellberg, H, Hagberg, J & Cochoy, F. (2019). Thinking Market Infrastructure: Barcode Scanning in the US Grocery Retail Sector, 1967–2010'. Research in the Sociology of Organizations, 62: 207-32.

Kolesova, S & Singh, R (2019). One Vs. Many: who wins? An empirical investigation of online. The International Review of Retail, Distribution and Consumer Research, 29(3), 285-305.

Lakomaa, E. (2019). Customer of last resort? The Swedish advertising industry and the government from World War II to the end of the cold war. Business History. https://doi.org/10.1080/00076791.2019.1579195.

Lakomaa, E & Wahlund, R. (2019). Microprocesses of Deregulation: The Swedish Experience of The Decentralisation of Education. Essays in Economic & Business History, 37.

Marder, B, Archer-Brown, C, Colliander, J & Lambert, A (2019). Vacation posts on Facebook: A model for incidental vicarious travel consumption. Journal of Travel Research, 58(6), 1014-1033.

Mårtensson, P, Fors, U, Fröberg, E, Zander, U & Nilsson, G H (2019). Quality of Research Practice–An interdisciplinary face validity evaluation of a quality model. PloS one, 14(2). https://doi.org/10.1371/journal.pone.0211636.

Mattsson, L G & Andersson, P (2019). Private-public interaction in public service innovation processes-business model challenges for a start-up EdTech firm. Journal of Business & Industrial Marketing, Vol. 34, Issue 5, 1106-1118

Melén Hånell, S, Rovira Nordman, E, Tolstoy, D, & Özbek, N (2019) ’It’s a new game out there’: e-commerce in internationalising retail SMEs. International Marketing Review, https://doi.org/10.1108/IMR-03-2018-0107.

Modig, E & Dahlen, M (2019). Quantifying the Advertising-Creativity Assessments of Consumers Versus Advertising Professionals: Does It Matter Whom You Ask? Journal of Advertising Research. https://doi.org/10.2501/JAR-2019-009.

Nilsson, J (2019). Know your customer: Client captivation and the epistemics of market research. Marketing Theory, 19(2), 149–168. https://doi.org/10.1177/1470593118787577.

Schüler, M, Fee Maier, M & Liljedal, K T (2019). Motives and barriers affecting consumers’ co-creation in the physical store. International Review of Retail, Distribution and Consumer Research.

Sendlhofer, T (2019) Decoupling from Moral Responsibility for CSR: Decoupling from Moral Responsibility for CSR: Employees' Visionary Procrastination at a SME. Journal of Business Ethics, https://doi.org/10.1007/s10551-019-04174-z.

Skog, A & Sölvell, Ö (2019). The dark side of agglomeration, sustained wealth and transposition of trading institutions—the case of Bordeaux in the 18th and 19th centuries. Journal of Economic Geography. https://doi.org/10.1093/jeg/lbz007.

Söderlund, M (2019). Can the label ‘member’ in a loyalty program context boost customer satisfaction? The International Review of Retail, Distribution and Consumer Research, 29(3), 340-57.

Söderlund, M & Mattsson, J (2019). Thinking about service encounters boosts talking about them: An examination of antecedents to word-of-mouth in a service encounter context. Journal of Consumer Marketing. https://doi.org/10.1108/JCM-04-2018-2655.

Söderlund, M, Colliander, J & Szugalski, S (2019). Screen size effects in online data collections. Journal of Consumer Marketing, 36 (6), 751-759.

Stubb, C & Colliander, J (2019). “This is not sponsored content”–The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts. Computers in Human Behavior, 98, 210-222.

Stubb, C, Nyström, A G & Colliander, J (2019). Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness. Journal of Communication Management, 23(2), 109-122.

Thorbjørnsen, H, Dahlén, M & Lange, F (2019). Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM. International Journal of Advertising, 1-12.

Tian, M. (2019). Turning a technology into many solutions: A case study of embedding an information system. Journal of Business Research, 101: 23-39.https://doi.org/10.1016/j.jbusres.2019.03.053.

Westerberg, R (2019). The Alternative: How Nordic Business Interest Associations Attempted to Formulate an Ideological Programme, 1945–1975. Scandinavian Journal of History, 44(5), 572-590.

Yildiz, E, Murtic, A, Zander, U & Richtnér, A (2019). What Fosters Individual-Level Absorptive Capacity in MNCs? An Extended Motivation–Ability–Opportunity Framework. Management International Review, 59(1), 93-129.

Zalejska Jonsson, A & Hungria Gunnelin, R (2019). Defects in newly constructed residential buildings: owners’ perspective. International Journal of Building Pathology and Adaptation, 37(2), 163-185. https://doi.org/10.1108/IJBPA-09-2018-0077.

Zalejska-Jonsson, A (2019). Perceived Acoustic Quality and Effect on Occupants’ Satisfaction in Green and Conventional Residential Buildings. Buildings, 9(1), 24. https://doi.org/10.3390/buildings9010024.


Alexandersson, G., Bondemark, A., Henriksson, L., & Hultén, S. (2018). Coopetition between commercial and subsidized railway services–The case of the greater Stockholm region. Research in Transportation Economics.

Cochoy, F., Hagberg, J., & Kjellberg, H. (2018). The ethno-graphy of prices: On the fingers of the invisible hand (1922-1947). Organization. DOI: 1350508418790142.

Cochoy, F., Hagberg, J., & Kjellberg, H. (2018). The technologies of price display: mundane retail price governance in the early twentieth century. Economy and Society47(4) 572-606.

Colliander, J., & Marder, B. (2018). ‘Snap happy’ brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram. Computers in Human Behavior78, 34-43.

Colliander, J., Söderlund, M., & Marder, B. (2018) Watching others receive unearned superior treatment: Examining the effects on tourists who receive less than their peers Journal of Travel Research. 58 (7), 1175-1192.

Dahlen, M., Rosengren, S., & Karsberg, J. (2018). The Effects of Signaling Monetary and Creative Effort in Ads: Advertising Effort Can Go a Long Way Influencing B2B Clients, Employees, and Investors. Journal of Advertising Research, JAR-2018.

Grewal, D., Ahlbom, C. P., Beitelspacher, L., Noble, S. M., & Nordfält, J. (2018). In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field. Journal of Marketing82(4) 102-26.

Ingram Bogusz, C. and Morisse, M. (2018) How Infrastructures Anchor Open Entrepreneurship: The Case of Bitcoin and Stigma. Information Systems Journal 28(6), 1176-1212.

Ingram Bogusz, C., Teigland, R., and Vaast, E. (2018) Designed Entrepreneurial Legitimacy: The Case of a Swedish Crowdfunding PlatformEuropean Journal of Information Systems (forthcoming)

Kumar, N., & Sharma, D. D. (2018). The role of organisational culture in the internationalisation of new ventures. International Marketing Review35(5) 806-32.

Kurosaki, F., & Alexandersson, G. (2018). Managing unprofitable passenger rail operations in Japan-Lessons from the experience in Sweden. Research in Transportation Economics69, 460-69.

Lange, F., Rosengren, S., Colliander, J., Hernant, M., & Liljedal, K. T. (2018). Bridging Theory and Practice in an Applied Retail Track. Journal of Marketing Education40(1) 6-16.

Liljedal, K. T., & Dahlén, M. (2018). Consumers' response to other consumers' participation in new product development. Journal of Marketing Communications24(3) 217-229.

Lindh, C., & Rovira Nordman, E. (2018). New Service Development and Digitalization: Synergies of Personal Interaction and IT Integration. Services Marketing Quarterly39(2) 108-23.

Marder, B., Marchant, C., Archer-Brown, C., Yau, A., & Colliander, J. (2018). Conspicuous political brand interactions on social network sites. European Journal of Marketing52(3/4) 702-24.

Marder, B., Archer-Brown, C., Colliander, J. and Lambert, A. (2018) Vacation posts on Facebook: A model for incidental vicarious travel consumption, Journal of Travel Research. 58 (6), 1014-1033.

Melén Hånell, S., & Rovira Nordman, E. (2018). What geographical scope works best for rapidly internationalizing SMEs?. Journal of Business & Industrial Marketing.

Melén Hånell, S., Rovira Nordman, E., Tolstoy, D., & Sharma, D. D. (2018). Pursuing Innovation: An Investigation of the Foreign Business Relationships of Swedish SMEs. British Journal of Management29(4) 817-34.

Morgulis-Yakushev, S., Yildiz, H. E., & Fey, C. F. (2018). When same is (not) the aim: A treatise on organizational cultural fit and knowledge transfer. Journal of World Business53(2) 151-63.

Nilsson, J. (2018). Producing consumers: market researchers’ selection and conception of focus group participants. Consumption Markets & Culture, 1-14.

Rauwers, F., Remmelswaal, P., Fransen, M. L., Dahlén, M., & van Noort, G. (2018). The impact of creative media advertising on consumer responses: two field experiments. International Journal of Advertising, 1-20.

Solja, E., Liljander, V., & Söderlund, M. (2018). Short brand stories on packaging: An examination of consumer responses. Psychology & Marketing35(4) 294-306.

Stigzelius, I., Araujo, L., Mason, K., Murto, R., & Palo, T. (2018). Kitchen concerns at the boundary between markets and consumption: agencing practice change in times of scarcity (Husmodern, Sweden 1938–1958). Consumption Markets & Culture, 1-26.

Söderlund, M. (2018). The proactive employee on the floor of the store and the impact on customer satisfaction. Journal of Retailing and Consumer Services43, 46-53.

Söderlund, M., & Oikarinen, E. L. (2018). Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension. Journal of Retailing and Consumer Services42, 55-64.

Thilenius Lindh, C. & Rovira Nordman, E. (2018). New service development and digitalization: Synergies of personal interaction and IT integration. Services Marketing Quarterly, 39(2), 108-123.

Tolstoy, D., & Axelsson, B. (2018). The development of international purchasing capabilities: a comparative study of the four largest Swedish construction firms. International Journal of Construction Management18(2) 163-76.

Westerberg, R. (2018). The Alternative: How Nordic business interest associations attempted to formulate an ideological programme, 1945–1975. Scandinavian Journal of History, 1–18. https://doi.org/10.1080/03468755.2018.1532316


Colliander, J., Marder, B., Lid Falkman, L., Madestam, J., Modig, E., & Sagfossen, S. (2017) The Social Media Balancing Act: Testing the Use of a Balanced Self-Presentation Strategy for Politicians Using Twitter. Computers in Human Behavior, 74, 277-285.

Melén, S., Rovira Nordman, E. & Tolstoy, D. (2017). New product development in foreign customer relationships: a study of international SMEs. Entrepreneurship & Regional Development, 29(7-8), 715-734.

Kristensson P, Wästlund E and Söderlund M (2017) Influencing consumers to choose environment friendly offerings: Evidence from field experiments, Journal of Business Research, 76 (July), 89-97.

Lakomaa (2017) “Business and War: Introduction”, Scandinavian Economic History Review, 2017, Vol 65. No 3: 224-230. (ABS1)

Lindstrand, A., & Melén Hånell, S. (2017). International and market-specific social capital effects on international opportunity exploitation in the internationalization process. Journal of World Business, 52(5), 653-663. (AJG 4)

Söderlund M (2017) Poor and rich customers in the service encounter, Journal of Service Management, 28 (2), 265-283.  

Söderlund M, Colliander J, Karsberg J, Liljedal K, Modig E, Rosengren S, Sagfossen S, Szugalski S & Åkestam N (2017) The allure of the bottle as a package: An assessment of perceived effort in a packaging context, Journal of Product & Brand Management, 26 (1), 91-100. 

Söderlund M, Oikarinen E-L and Heikka E-L (2017) Jokes in the store and its effects on customer satisfaction, The International Review of Retail, Distribution and Consumer Research, 27 (3), 260-283.

Söderlund M (2017) Employee display of burnout in the service encounter and its impact on customer satisfaction, Journal of Retailing and Consumer Services, 37 (July), 168-176.

Söderlund M and Sagfossen S (2017) The depicted service employee in marketing communications: An empirical assessment of the impact of facial happiness, Journal of Retailing and Consumer Services, 38 (September), 186-193.

Söderlund M and Sagfossen S (2017) The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction, Journal of Retailing and Consumer Services, 39 (November), 219-229.

Sölvell, Ö., Morgulis-Yakushev, S. (2017). Enhancing dynamism in clusters: A model for evaluating cluster organizations’ bridge-building activities across cluster gaps. Competitiveness Review, Vol. 27 Issue 2.

Thilenius Lindh, C. & Rovira Nordman, E. (2017). Information technology and performance in industrial business relationships: The mediating effect of business development. Journal of Business and Industrial Marketing, 32(7), 998-1008.


Colliander J, Szugalski S & Söderlund M (2016) Multi-level loyalty program rewards and their effects on top-tier customers and second-tier customers, Journal of Consumer Marketing, 33(3), 162-171.

Hånell, S. M. & Ghauri, P. N. (2016). Internationalization of smaller firms: Opportunity development through networks. Thunderbird International Business Review, 58(5), 465-477.  (AJG 2)

Lakomaa, E. & Kallberg, J (2016) “Institutional Maximization and Path Dependency – the Delay of Implementation of the EU Public Sector Information Directive in Sweden”, eJournal of eDemocracy and Open Government (JeDEM), 2016 Vol 8. No 1: 84-101.

Mattsson, L.G. (2016). Bridging gaps between policies for sustainable markets and market practices. IMP Journal, 10 (2), 339-356.

Oikarinen E-L & Söderlund M (2016) The effects of humor in online recruitment advertising, Australasian Marketing Journal, 24, 180-186.

Rovira Nordman, E. & Tolstoy, D. (2016). The impact of opportunity connectedness on innovation in SMEs’ foreign market relationships. Technovation, 57-58, 47-57.

Söderlund M (2016) Mere employee presence and its impact on customer satisfaction, Psychology & Marketing, 33 (6), 449-464.


Andersson, P. & Mattsson, L.G. (2015). Service innovations enabled by the internet of things. IMP Journal,Vol. 9, Issue 1, 85—106.

Berg H, Söderlund M & Lindström A (2015) Spreading joy: Examining the effects of smiling models on consumer joy an attitudes, Journal of Consumer Marketing, 32 (6), 459-469.

Colliander, J., Dahlén, M. & Modig, E., (2015) Twitter for two: Investigating the effects of tweeting with customers, International Journal of Advertising. Vol. 34 (2). 181-194.

Colliander, J. & Erlandsson, S. (2015) The Blog and the Bountiful:
Exploring the Effects of Disguised Product Placement on Blogs that are Revealed by a Third Party. Journal of Marketing Communications. 21 (2), 137-154.

Gebert-Persson, S., Mattsson, L.G. & Öberg, C. (2015). Has research on internationalization of firms in an IMP perspective resulted in a theory of internationalization? IMP Journal, Vol. 9, Issue 2, 208-226.

Lakomaa, E (2015) “Safe Storage and thefts of Firearms in Sweden: An Empirical Study” European Journal of Criminology, 12, no. 1 2015: 3-16.

Liljander, V, Gummerus J & Söderlund M (2015) Young consumers’ responses to suspected covert and overt blog marketing, Internet Research, 25 (4), 610-632.

Mattsson, L.G. & Tidström, A. (2015). Applying the principles of YinYang to market dynamics: On the duality of cooperation and competition. Marketing Theory,15 (3), 347-364.

Mattsson, L.G., Corsaro, D. & Ramos, C. (2015).  Sense making in business markets– The interplay between cognition, action and outcomes.  Industrial Marketing Management, 48, 4-11.

Söderlund M & Colliander J (2015) Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions, Journal of Retailing and Consumer Services, 25 (July), 47-53.

Söderlund M & Sagfossen S (2015) The consumer experience and the absorbing story, Nordic Journal of Business, 64 (2), 103-118.

Söderlund M & Mattsson J (2015) Merely asking the customer to recommend has an impact on word-of-mouth activity, Journal of Retailing and Consumer Services, 27 (November), 80-89.



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