CFR announces the 2020 Best Company Project
Below a comment from Alexander Mafael, supervisor of the project from the faculty side.
As a project supervisor, why do you think the project team was successful?
I think the project is a great blend of academic rigor, such as choosing a theoretically relevant and practically applicable model, and listening to the partner company and integrating their perspectives on this project through a preliminary survey with employees. Combining insights from both levels, firm and consumers, is a very thorough approach that has enabled the group to dig deep on a technology that many consumers are not even aware of.