Realizing innovation potential in the provision of integrated customer solutions
Many product oriented companies in mature industries lack the potential to grow through technical innovations. Instead, their growth potential lies in their ability to offer integrated solutions that combine existing products and services to a unique offer.
This offer is formed through a consultative process which differs from the companies´ dominating product logic.
The purpose of the current project is to develop actionable knowledge about how industrial companies can establish consultative units in a way that realizes their potential to create new business and to support the development of the product- and service platforms.
The project is finance by Vinnova and will run 2008-2011.