The workshop started by concluding the interviews about the effects and drivers of alcohol consumption that the students had conducted before the workshop. This was done by mapping customer needs in different stages of the buying process. Ideas were then developed to solve some of the identified problems, and reviewed in peers discussing potential customer feedback. The workshop ended with students pitching their final ideas and drawings. Some of the suggestions were the development of a user community, an application and adding information on sustainability and calories on packages.  

Thanks to Magnus Noyan, Strategist at Systembolaget, and Natasha Von Reymond, Project Manager at Systembolaget, for hosting this innovative and interactive workshop.  

Emma Winroth, Key Account Manager, Systembolaget´s Retail Club