The theme lecture was held by Erik Geijer who is an ICA-store owner and SSE alumnus. His presentation gave an insight into the life of being a store owner and a realistic understanding of the day-to-day managerial issues he faces in his role. Furthermore, he taught the students about how he handled marketing and positioning limitations by relationship building marketing and food waste by collaborating with a local church.

Paulina Dukovska, Key Account Manager, ICA's Retail Club