Annika Jägerstig, Consultant at CCEP, held a presentation about the importance of convincing retailers to sell their products and keep them on shelf. Beyond this, you need to reach the end customer through different marketing strategies to convince them to buy the products.

Students were asked to create sell-in stories for retailers to list their products, as well as point-of-sales marketing and activation ideas to reach the end customer. They came up with creative ideas of how to activate the target audience through several marketing strategies.

Thank you Annika for a fun workshop!

Lonneke van den Akker, Key Account Manager, Coca-Cola Europacific Retail Club