Jonas Colliander in Dagens Nyheter
As the influencer world more or less has come to an pause due to the Coronavirus outbreak, the industry could still have a huge impact on followers according Jonas Colliander (CFR).
Influencers is a slumbering tool to e.g. reach out with important crisis information where authority platforms can’t. Social media consumption has also increased during these quarantine days, so here is an possibility for influencers to continue interact with followers and even reach out to a bigger audience.⠀
Read the article (in Swedish):
Kris för influerarna när lyxlivet går i karantän (Dagens Nyheter Kultur 2020-04-14)