Course content
Past, Present, and Future of Retail Research (7.5 ECTS)
Course Directors: Sara Rosengren, Professor (Stockholm School of Economics) and Anne Roggeveen, Professor (Babson College, US)
Place: Kämpasten, Sigtuna
Date: August 18-21, 2026
This course introduces the retail research canon, spanning early works in in-store marketing to the latest research on sustainability and digitalization in retailing. The reading list is multi-disciplinary with a focus on articles published in the leading academic retailing journal: Journal of Retailing. The purpose of the course is to guide the participants in the many areas of retailing research, discuss the topics and their relevance, and to discover promising avenues for future research in collaboration with industry experts from companies and organizations.
Methods in Retail Research (7.5 ECTS)
Course Director: Jonas Colliander, Associate Professor (Stockholm School of Economics)
Place: Stockholm School of Economics, Stockholm
Date: October 27-30, 2026
Retail research includes many and varied methodologies, ranging from in-store experiments to big data analysis to case studies and ethnography and more. This course will cover various methods but will have a particular focus on the gathering and analysis of field data, which is increasingly used in order to heighten the relevance of retail research. The course will cover several different methodological avenues when it comes to data collection and analysis, such as experiments, econometrics, as well as more qualitative methods. To achieve this, we invite instructors from different disciplines and universities. These researchers will share their in-depth knowledge of their preferred methods and give the participants an overview of the diverse nature of retail research.