European Quant Marketing Workshop
Speaker: Professor V. Kumar, Goodman School of Business, Brock University
Date/Time: October 25, 2023. 16:00-17:30 CET/10:00-11:30 ET. Register ►here
Abstract
This research seminar will focus on two aspects related to publishing -- Rigor and Relevance. The first part of the discussion will focus on the process of generating ideas that have the potential to result in a scholarly publication through implementing rigor and relevance. The second part will focus on how to avoid some of the common mistakes that authors make when crafting a manuscript. Specifically, the topics covered include the following: (1) Where to get the Ideas; (2) How to achieve both Rigor and Relevance; (3), How to get Firms' cooperation, if needed; (4) Identifying and Solving Key Business Challenges; (5) Speaking in Managers' Tongue; and (6) Understanding the process of the publications journey. Under each topic, several research studies will be discussed, some of which are recently published, and some are forthcoming.
About the speaker
Dr. V. Kumar (VK) is the Professor of Marketing, and the Goodman Academic-Industry Partnership Professor, Goodman School of Business, Brock University, ON, Canada. Prior to joining Brock, VK was the Salvatore Zizza Professor of Marketing, Tobin College of Business at St. John’s University, NY. He has held/holds several Distinguished Faculty Positions in the U.S., and Distinguished Fellowships across universities worldwide. VK has also been honored as a Legend in Marketing through the 10-Volume Legends in Marketing series published by Sage Publications with commentaries from scholars worldwide. Professor Kumar has published over 300 scholarly papers and 30 books, received over 20 Lifetime Achievement Awards, and over 25 Research and Teaching Excellence Awards. Professor Kumar has served as the Editor-in-Chief of the Journal of Marketing (2014-2018) and serves/served as the Department Editor of POM, and as the Consulting Editor of JIBS. Global Fortune 500 firms have implemented many of VK's ideas and models in multiple areas of marketing and operations which have resulted in gains of over multi-billion dollars. (URL: www.drvkumar.com and www.vkclv.com )
How it works?
• Schedule and topics are updated at the beginning of semester (August and January).
• Please pre-register for each workshop of interest and Zoom will automatically send you the link to corresponding workshop.
• All workshops will be organized on Zoom, with 60 minutes of presentation and 30-45 minutes of Q&A.
• Feel free to spread the word to others who might be interested.
Acknowledgement
I appreciate the support and advice by Professor Sara Rosengren (Stockholm School of Economics), Professor Anja Lambrecht (London Business School), Professor Bart Bronnenberg (Tilburg University), Professor Thomas Otter (Goethe University Frankfurt), Professor Dominik Papies (University of Tübingen) and Professor Stephan Seiler (Imperial College London).
Contact
All questions, suggestions, and feedback are welcomed. Please send me an email:
Nguyen, Huong Ngoc Lan
PhD Student
Department of Marketing and Strategy
Center for Data Analytics
Stockholm School of Economics
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