CFR Early Insight #34 | Re-Imagining the Physical Store
Re-Imagining the Physical Store
with Sara Rosengren, Professor, Head of Center for Retailing
As digital innovation and sustainability demands are reshaping consumer behavior and expectations, the traditional brick-and-mortar store is likely to undergo a profound transformation to remain relevant and competitive.
On May 15, Sara Rosengren will share insights from academic research and invite participants to explore the changing roles and funtions of physical stores.
By invitation only, please contact karl.strelis@hhs.se
Rosengren, Sara
Professor
Department of Marketing and Strategy
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