CFR Early Insight #30 | The platformization of Retailing
The platformization of Retailing
In recent years, many have argued that platforms will replace traditional retail business models. Others have reasoned that platforms will help retailers augment their offers and prevail in the marketplace by transitioning into platforms.
On May 10, Fredrik Lange will present insights from academic research on the platformization of retailing. He will focus on emerging knowledge in the intersection of platforms and retailing and what academic research suggests for the future of retailing.
By invitation only, please contact karl.strelis@hhs.se
Lange, Fredrik
Assistant Professor
Department of Marketing and Strategy
CFR Early Insight
Center for Retailing (CFR) at the Stockholm School of Economics sets out to bring the best of science to the world of retailing. To achieve this, our research should offer novel insights into contemporary challenges in retail management.
Early Insight is a seminar series through which CFR faculty members share insights from ongoing research projects. The series provides a platform for employees at our partner companies to meet and discuss current challenges in retailing.